Blog

What's flying high at Kite Media and in the wider industry.

January 20th, 2015

What’s Flying Our Kite In January 2015?

Written by Paul Maidment

Everything that’s good & great this month – click here.

Continue reading...

December 18th, 2014

Evolve or Die

Written by Paul Maidment

As Kite Media Consultancy was preparing for lift off, it was a salient lesson at how quickly the media landscape – and, indeed, the wider world itself – changes. Possibly the greatest media development in Kite’s lifetime is the launch, implementation and global domination of iTunes. A great, great brand underpinned by a groundbreaking, ‘sexy’ product. The Apple juggernaut seemed unstoppable but, gradually, iTunes has been reeled in by Spotify and others with revenues reportedly down around 15% year on year.

Continue reading...