"Good content - and especially good video content - can tell a story like nothing else. It can lift you up and, indeed, lift the drabbest of presentations, websites, or learning modules. There is now clear expectation that companies big and small will understand how to produce, present and monetize relevant, interesting material. The number of companies who are sitting on valuable assets and doing nothing with them is remarkable. The number of companies - across many market sectors - who are using video ineffectively is equally high. This is where Kite Media can help."
In 1994 Paul left university and joined BBC Audiocall, the interactive telephony division of BBC Worldwide. From phoning competition winners and testing telephone lines, Paul soon took over the running of the small business unit growing sales and profit, managing some of the first large scale televotes and taking the business onto an international stage. From 1999 to 2001 Paul was also a Director of TeleAlliance Limited, a group of telephony service providers who increased payments from the networks through the consolidation of minutes.
In 2001 Paul took over the role of Director, beeb.net BBC Worldwide’s internet service provider aimed largely at the so called ‘silver surfer’ group of users. User numbers doubled within an 8-month period and Paul also oversaw one of the first voiceover IP services (VOIP) which became a valuable new revenue stream for the offering.
In 2002 Paul took on extra duties as Commercial Director for beeb.com, BBC Worldwide’s online shopping portal funded in partnership with TH Lee private equity. Groundbreaking, invigorating and hugely challenging, Paul learnt the best and worst of a business during this time. During his tenure, sales revenues (generated through e-commerce and advertising) grew 25% and beeb.net was rated the number 2 ISP in the country.
In 2003 Paul was asked by BBC Worldwide’s CEO to join its Library Sales team as Sales & Marketing Director, ahead of the launch of the business as an online sales entity and a re-brand as BBC Motion Gallery. With a focus on archive content sales in EMEIA, Paul was responsible for sales of £8m and personally delivered new business across the advertising, IPTV and digital media sectors. Paul also co-led the move into the Learning market, recognising that contextualised video content would have a value when placed alongside more traditional teaching methods.
In 2009/10, BBC Motion Gallery went into partnership with the US-based technology and archive sales house Thought Equity Motion (later T3) and, at this point, was asked to lead the business as its global Director. With a team of 50 and sales approaching £13m, Paul oversaw new content partnerships, developing new technologies and re-structured the business to a more dynamic approach to sales.
In 2013 Paul worked closely with the BBC Worldwide Board in the appointment of Getty Images as BBC Motion Gallery’s new partner from 1 January 2014. Paul remained with the business until the end of April 2014 having ensured a smooth and successful handover.
Kite Media consultancy aims to work with clients who need direction and focus in the digital, new media, broadcast and production, archive, content and learning markets.